The Breaks is an analog brand for the digital world that draws inspiration from some of the most iconic moments in both music and pop-culture between the 80's and 00's.

These moments help to form an important part of the brand aesthetic and is alluded to in the first part of the double entendre evoked by the brand's name; a break is where all the elements of a song drop out with the excention of percussion.

"The Breaks" also finds a home in the saying "them's the breaks", describing an outcome that was either unwanted or unernected.